In a large mixing bowl or bowl of stand mixer fitted with dough attachment, add all the ingredients and mix on low speed to combine. After 1 minute, increase to medium speed and continue to knead in a stand mixer for 5 minutes (8-10 minutes by hand) until dough pulls up with the dough hook or you can see the dough pulling when you stretch it apart. It will still stick but that’s ok.

Lightly spray a large bowl with cooking spray or lightly oil with vegetable oil. Shape dough into a ball and place in a bowl; turn to coat with oil. Cover bowl with plastic wrap and let rise in a warm place for 1 ½ – 2 hours, or until doubled.

Wash, dry and dice strawberries. In a medium saucepan combine strawberries, sugar, and lemon juice. Bring to a boil over medium heat and then reduce heat to low and simmer, stirring occasionally for about 10 minutes. The strawberries should release their juices and break down.

In a small bowl whisk together the cornstarch and water until smooth. Slowly pour into the cooking jam while whisking constantly. Continue boiling for 1 minute, pour into a shallow dish to cool. Refrigerate for 1 hour to overnight.

Generously butter a 9 x 13 inch baking dish.

Punch down dough (degas); turn out onto lightly floured surface and gently shape into rectangle, long side facing you. Use rolling pin to roll into approximately 18×13-inch rectangle.

Sprinkle the cinnamon over the dough.

Reserve 2 tablespoons of the jam for the frosting and set aside in a small bowl. Spread the remaining jam over the cinnamon sprinkled dough, leaving about ½ inch gap at one of the long ends.

Starting at the long end without the gap, roll the dough around the filling. Stop rolling about 2 inches from the end of the dough. Take the edge of the dough where you kept the dough clear of jam, and pull it up and over the top of the log you just rolled. Pinch to seal the dough.

Slice the log into 9 pieces using a serrated or very sharp knife, working quickly.

Stagger the cinnamon rolls cut side up in the buttered dish. Scoop any jam that squished onto the work surface and pour over any rolls that look a little light on filling.

Cover with plastic wrap and final proof for 30 minutes at room temperature. Preheat the oven to 350°F (no fan).

Bake for 30-35 minutes until the tops are golden brown or until a toothpick inserted into the center roll comes out clean. Let the rolls cool 90% before frosting.

In a small bowl using a silicone spatula, stir together softened cream cheese, reserved jam, powdered sugar and lemon juice.

Spread the frosting over the tops of the cooled rolls. Serve and enjoy!